Spare Parts

Sp ar Parts In the United States, deglutition and tearaway(a) is a major concern in todays society as near thirty-two percent of total affair deaths involve alcoholic drink (Hanson). To balk slew from parkway under the influence, some slogans and publicizings are used mainly to encourage driveway carefully. One ad do by the car manufacturer BMW is found in populace Interest Magazine and promotes safe hotheaded with the message go intot Drink and Drive. The ocular in this publicizing is a bare proficient forking of a man and next to where it should be the left leg of the man is a prosthetic leg and foot.On the right side of the visual image the advertising reads Spare parts for humans are non as master key as those for cars. At the bottom of the page it states, Dont Drink and Drive along with the BMW logo. This BMW advertisement is an effective and bonnie way to prevent people from crapulence and driving because it establishs the negative consequences of a cquiring into an accident, such as losing a leg, and it promotes safe driving. In order to prevent people from drinking and driving, the car company BMW uses this advertisement to promote consciousness of the dangers and negative outcomes.Many consequences dope occur when the number one wood is non able to fulfil what is going on, drifts off the road, and gets into an accident. This BMW advertisement only shows i possible deformity of an accident where the man in the visual has lost his leg and it was replaced by an insubstantial unmatchable. To promote the message Dont Drink and Drive, this advertisement shows that it is extremely dangerous and can cause injury, amputation, and/or death. Some mischievous types of injuries can potentially cause people to lose their leg, other system parts or even a life as a result of a car accident.It affects the viewers who see this advertisement because they do not want to submit the picture into reality now heavy(a) them the choice on whether to do the right thing and drive safely or not. From seeing this advertisement, it develops the primary appeal of pathos because it displays the emotion that one gets from seeing a person with one real leg and one prosthetic leg. After seeing this photo it bring ins the viewer think about the consequences of being under the influence and driving at the same time.Having an artificial leg will greatly disable a person where they vex unable to do the things that they were able to do before the car accident. This holds line up whether it was the person driving themselves or soulfulness else driving, oddly an innocent driver in another car. This advertisement proves that it is possible to replace car parts, barely in that respect is nothing one can do to replace consistency parts or even someones life. They will squander to suffer the negative results of making the bad decision to drive drunk.Through video display a possible consequence, this advertisement is effectiv e because people can have-to doe with to this problem if they have been wound or sleep with someone who has been injured or has died from a drunk driving accident. It would make people make sure not to drink and drive because it would make the picture turn into reality and no one would want that. There is a misadventure this can happen so it makes the advertisement extremely believable bear upon anyone who was to come upon it. Another appeal is to logos through the quote that is displayed in the advertisement.It states, Spare parts for humans are not as original as those for cars. This statement is used to prevent the issue of drinking and driving as it means that human bole parts are not as appealing as those that can be changed in cars, especially since parts of a human are impossible to re-manufacture. If there are spare parts on a car, it is hard to tell that there is a difference between the original and replacement parts. But when a humans body parts are replaced by som ething else standardised an artificial or prosthetic part, it is possible to tell the difference because it does not look like the original body part.It is important to know this because while driving, people are not only responsible for their feature gum elastic but of other peoples safety as well. They may cause someone other than themselves to become injured or hurt just because they made the bad decision to drive while intoxicated. This advertisement promotes safe driving through its simple and peachy layout using a white footing and simple black font. This technique is used to make consumers think the result being sold (which in this case is a car) is simple and clean as well which means that the car will be authorized and also safe.Even though BMW is dole outing their company and their car, they also show their cognisance of drinking and driving. With this white background, it makes the image stand out on its own requiring viewers to focus primarily on the picture. A fter seeing the prosthetic leg, it will grab and keep peoples attention to get them to wonder what the advertisement is all about. Therefore they become encouraged to read the words to tho understand what BMW is promoting because they believe it is necessary for people to be alert.By doing this, the advertisement focuses on the importance of the issue over what BMW is actually selling. This advertisement does not show the product purposely to show how much BMW cares about preventing drinking and driving. They are trying to persuade people to debase their cars since they are aware of the consequences of drinking and driving. BMW uses this advertisement to show that they are trying to prevent the issue of driving under the influence to gain the trust of the consumers. If the company is considered trustworthy, they will produce a good reputation for their cars so that people will deal them.They want to show that their car is safe and reliable as well. When purchase a car, consumer s number one concern is usually the need to encounter safe. This is a way for them to gain customers appeal and hopefully they will buy BMW cars. Even though this car company wants to be able to sell to the general public, an especially meaningful message is intended for people who drive. This can be seen through the image, which is a human and it will affect people who see the advertisement because they will not want to end up with a prosthetic leg or any other body part.By promoting safety and proving that there are negative consequences of drinking and driving, BMW uses an advertisement to sponsor people make the right decision when getting behind the wheel. They convey people to take action so that they can prevent alcohol related car accidents from occurring because they are so fatal. People become aware that it is extremely dangerous to drink and drive through this advertisement because they know they would never want to have a prosthetic leg. BMW created an effective adver tisement requiring people to stop and think about the reality of drinking and driving and to hopefully make a good decision.