Media Analysis †The Apprentice Essay

The purpose of the introduction to The Apprentice is to introduce the programme to its sense of hearing the primary(prenominal) aim is to gain TV ratings so the first four minutes atomic number 18 crucial in drawing in the audiences attention and making the maneuver interesting and appealing to the target audience so they keep to watch.There argon many visual codes in the opening of the programme. The contestants be first introduced and the camera is watching them enter the metropolis of London. All of the contestants are shown near or on some course of transport, this could symbolise how the topper people seduce been chosen from any over the country to pass off to maven personal line of credit orientated and busy city to compete for one life changing journey. Further more than, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this creates a sense of them embarking on a life changing journey unneurotic with only one o utcome. This is anchored by the dialogue the contestants use, for example I am a winner this shows to the audience that this is going to be an intense combat to find the winner.The contestants are seen walking in a group unitedly over a bridge, this could connote the bridge to successes and they are walking over to the other side trying to gain the success that they want, which again signifies a journey and the camera question employ here is tracking the intact group so the audience know that they will be following them on the journey.The programme is set in London which is pragmatically suggesting this is the affection of business in the United Kingdom and thats why they have gathered here. In the clip the audience are shown how busy the city is by the amount of transport and people, this could suggest that there is competition amidst the contestants and alike competition in the business world. The scene is set at dawn this connotes the idea that business never rests in Lon don and that the business world is awake and ready.There are also visual codes displayed by the characters that anchor business firstly all of the contestants are dressed smart, in suits or skirt suits. They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people I am the surpass I am what Alan dulcorate is looking for are examples of what are state and these are expressed in a very strong, arrogant and eristical way.In the opening there is a point where the audience are shown Alan edulcorate on top of a large building in the central of London looking out to the city which suggests his power, this is anchored by the camera shot used here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement crab also anchors his power as it arcs ar ound Alan Sugar so we are bumpn a 360 degree view of him and the city.Sound is used to anchor Alan Sugars power throughout the soundtrack and underscoring music builds up into a dramatic tension when he is talking to the contestants and when the camera is management on him. Furthermore, the iconic dialogue youre laid-off is repeated more than once in the scene, something which is significant to his persona and something the audience recognise. This is reinforced with the make shop of Alan Sugars hand pointing towards the fired contestant, in do-gooder to this the crop shot also creates asense of mystery as the audience are left unaware of the contestant that has been fired and who he is pointing at, so they are left wanting to watch the show with the incredulity that all but one contestant will be fired and they can try judge who he will fire within the programme.The contestants are portrayed as weak when they are around Alan Sugar there are lots of reaction shots used to sho w their expressions and reactions to the tasks and what Alan Sugar says to them, this shows his power over them and signifies the meaning of the programme and his role and the contestants role. The underscoring music also adjusts to the mood and atmosphere and is anchorage for what the contestants are portraying themselves as, at the stock when the contestants are trying to display power then the music is louder and fast-breaking but when they are portrayed as more vulnerable approach Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the opening of the programme.I think that the opening scene of The Apprentice is very prospered in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in the audiences attention and makes them want to carry on watching the pro gramme. Finally, the undulate of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an insight into the programme and also the contestants and Alan Sugar.